Ready-made texts
Ready to copy. Your link and your code are already in place once you have entered them at the top. Square brackets mark what only you can fill in: your story, your impression. Do not invent anything to go with it; one honest sentence does more than three pretty ones.
Square brackets mark what only you can fill in. Everything else can stay as it is.
WhatsApp and direct messages
Short, personal, a question at the end. The disclosure sentence goes in as soon as there is a link.
Hi [First name], quick question: do you wear perfume? I have been looking into a perfume brand that, according to the maker, uses nothing but natural ingredients, and it arrives in Europe on 19 September. May I send you a message that day when it goes live? If not, that is completely fine too.
Thank you. I will be in touch on 19 September, not before. If you get curious in the meantime: the brand is called Wyld Notes, four scents come first. I will send you the link then, and a code for 10% off your first order.
[First name], it is happening: as of today Wyld Notes delivers to Europe. Here is the shop: {{LINK}} With the code {{CODE}} you get 10% off your first order. Four scents to choose from, from bright and powdery to dark and spicy; if you like, tell me what you usually wear and I will tell you which one might suit you. I am an independent affiliate in the Wyld Notes Affiliate Program and earn a commission if you order through my link.
Hi [First name], just checking in to see whether you still have questions about the scents. If you are still deciding: the notes for all four are here {{LINK}} and my code {{CODE}} is valid for your first order. And if it is not for you, that is just as good.
Hi [First name], it has been a while, I hope you are well. I am writing because there is something new from Young Living that has nothing to do with oils: Wyld Notes, a perfume made from what the brand states are 100% natural ingredients, in Europe since 19 September. I thought of you because [why you thought of this person]. If you would like a look: {{LINK}} Code {{CODE}} gives 10% off the first order. As an affiliate I earn a commission if you order through it. And otherwise I am simply glad to hear from you.
Instagram and Facebook, posts
“Ad” as the first word as soon as a link or code is in the post. The first sentence carries the content, not the brand.
I did not wear perfume for [years]. [Your story in two sentences: why you stopped, or why you never started.] What I have learned since: there is more on the label than you would think. “Alcohol denat.”, for example, means denatured alcohol, and which substance was added to it is written nowhere. Who among you wears perfume, and have you ever looked at the label?
Ad · On 19 September Wyld Notes arrives in Europe. Perfume that the brand composes from 100% natural ingredients, with essential oils from the Young Living farms and with undenatured alcohol, as stated on the Wyld Notes site. Four scents first: White Lie, Sweet Decadence, Smokey Ember, Black Book. I am an independent affiliate in the Wyld Notes Affiliate Program; anyone ordering through my link gets 10% off their first order with the code {{CODE}}, and I earn a commission. Link in bio.
Ad · Four scents, four directions, strictly by the official scent pyramids: If you like florals but not the heavy sweetness that comes with them: White Lie. If you like sweet, but grounded: Sweet Decadence. If you are at home outdoors, forest and resin: Smokey Ember. If you like warm spices and late hours: Black Book. Which one would be yours? Link and code {{CODE}} in bio; I am an affiliate of Wyld Notes and earn a commission.
Ad · The door is open. As of today Wyld Notes delivers to Europe: four scents, 30 ml, prices in the shop. I have ordered [your scent] because [an honest reason from the notes]. If you want to smell it for yourself: link in bio, code {{CODE}} gives 10% off your first order. As an affiliate of Wyld Notes I earn a commission.
Ad · The three questions that came up most this week. Does natural perfume last? According to the brand, at least four to six hours. Is it really natural? Wyld Notes states that it uses only natural materials certified to ISO 9235. How much is it? It is in the shop, link in bio, code {{CODE}} for 10% off your first order. I am an affiliate in the programme and earn a commission.
Stories, three slides each
One thought per slide. Use poll and question stickers. “Ad” on the image as soon as there is a link.
Slide 1: Photo of a perfume label. “Alcohol denat. Does anyone know what the denat. means?” Question sticker. Slide 2: “Denatured means: something was added to the alcohol so it is undrinkable and no alcohol duty is due. What was added is not on the label.” Slide 3: “It can be done without: undenatured alcohol, fully taxed, more expensive, rare. More tomorrow.”
Slide 1: “Top note: what you smell first. [Scent]: [top notes].”
Slide 2: “Heart note: what stays once the opening has gone. [Heart notes].”
Slide 3: “Base note: what is still there in the evening. [Base notes]. Ad · Link and code {{CODE}} in bio.”
Slide 1: “Today. Wyld Notes now delivers to Europe.”
Slide 2: “Four scents: White Lie, Sweet Decadence, Smokey Ember, Black Book. Poll: which one sounds like you?”
Slide 3: “Ad · Link sticker to the shop, code {{CODE}} gives 10% off your first order. As an affiliate I earn a commission.”
Reels and short videos, scripts
30 to 45 seconds, facts over feelings. Speak freely; the script is a handrail.
One: almost every perfume is mostly alcohol. Two: for cosmetics it is denatured, made undrinkable with an additive so that no duty is due. On the label that reads “Alcohol denat.”, and the additive is not named. Three: it can be done without. Undenatured alcohol is fully taxed and more expensive, which is why hardly anyone does it. Wyld Notes states that it uses exactly that. Ad, link in bio.
Anyone can put “natural” on a label. ISO 9235, they cannot. The standard says: the material was obtained by physical means only, distilled, pressed, extracted, and not chemically altered afterwards. Wyld Notes states that it uses only natural materials that meet this standard. That is the difference between a word and a yardstick. Ad, link in bio.
[Scent] in three steps. First [top notes], that is what you smell in the first quarter of an hour. Then [heart notes], that stays for hours. And underneath, [base notes], that is still there in the evening. All the notes are on the Wyld Notes product page; I only looked them up. Ad, link and code in bio.
Emails to your waiting list
Only to people who have explicitly allowed you to write. Short subject line, one thought per email, unsubscribe note at the end. “Ad · affiliate link” next to the link.
Hi [First name], On 19 September Wyld Notes opens its shop for Europe: perfume that the brand makes from 100% natural ingredients, with essential oils from the Young Living farms. Four scents come first: White Lie, Sweet Decadence, Smokey Ember and Black Book. On that day you will get exactly one email from me: the link, my code for 10% off your first order, and what there is to know. Until then there is nothing you need to do. If you would like to know beforehand which scent might suit you: reply with one word that describes your favourite scent, and I will tell you which of the four goes in that direction. One week to go. {{NAME}} {{INSTAGRAM}} · {{WEBSITE}} I am an independent affiliate in the Wyld Notes Affiliate Program and earn a commission if you order through my link. If you would rather not hear from me again, just reply with Stop.
Hi [First name], As of today Wyld Notes delivers to Europe. Here is the shop: {{LINK}} (Ad · affiliate link) With the code {{CODE}} you get 10% off your first order. Prices, shipping and everything else are right there in the shop. The four scents, by their official pyramids: White Lie: bergamot and geranium, jasmine and rose, patchouli and vetiver. Powdery, quiet. Sweet Decadence: orange and lavender, coconut and rose, tonka and vanilla. Sweet, but grounded. Smokey Ember: lemon and juniper, jasmine and clary sage, cypress and black spruce. For outdoors. Black Book: nutmeg and ginger, osmanthus and juniper, frankincense and tonka. For the evening. If you are unsure, reply to me and I will help you choose. {{NAME}} {{INSTAGRAM}} · {{WEBSITE}} I am an independent affiliate in the Wyld Notes Affiliate Program and earn a commission if you order through my link. No more emails? Reply with Stop.
Hi [First name], In case you are still deciding: here are the four scents in one sentence each. White Lie is the bright, powdery answer, for anyone who likes florals but not the sweetness. Sweet Decadence is sweet, vanilla and coconut, but grounded with lavender and tonka. Smokey Ember is forest: juniper, cypress, black spruce, with lemon at the start. Black Book is the dark side: nutmeg, osmanthus, frankincense, tonka. All the notes are on the Wyld Notes site; I only looked them up. The shop: {{LINK}} (Ad · affiliate link), code {{CODE}} for 10% off your first order. {{NAME}} {{INSTAGRAM}} · {{WEBSITE}} Independent affiliate in the Wyld Notes Affiliate Program; I earn a commission on orders through my link. No more emails? Reply with Stop.
Hi [First name], This is the last email about the launch; as promised, no flood of emails. From now on I will only write when there is something to say: a new scent for Europe, or an evening with scent strips at my place that I would like to invite you to. The shop stays open: {{LINK}} (Ad · affiliate link), and code {{CODE}} still applies to your first order. Thank you for being there from the start. {{NAME}} {{INSTAGRAM}} · {{WEBSITE}} Independent affiliate in the Wyld Notes Affiliate Program; I earn a commission on orders through my link. No more emails? Reply with Stop.
Note: send this message through the channel the person came to you by, not to the email address from the back office. In Europe you may not write to that address without consent.
Hi [First name], I saw that an order came in, thank you. When the scent arrives: give it half an hour on your skin, the top note is only the beginning. And if you like, tell me how it smells on you; I am genuinely interested.
{{NAME}} {{INSTAGRAM}} · {{WEBSITE}} I am an independent affiliate in the Wyld Notes Affiliate Program and earn a commission if you order through my link.
Invitation to the scent tasting evening
As soon as your bottles have arrived. The running order is in the PDF The Scent Tasting Evening.
Hi [First name], I would like to invite you to an evening with scent strips: four scents from Wyld Notes, perfume made from what the brand states are 100% natural ingredients. We smell our way through, from bright to dark, with coffee beans in between to reset the nose. No presentation, no obligation, just smelling and talking. [Date, time, place]. Could you let me know by [date]? I am an affiliate of Wyld Notes; anyone who would like to order afterwards gets my code for 10% off.
